Wellness Days with a Guarantee of Quality
Health and Wellness Holidays
Health Resorts and Spa Towns Gear up for the Future
©Bad Bevensen Marketing GmbH/Jens Rufenach
Since time immemorial people have sought health, relaxation and – even
if only for a short period today – a break from the stresses of everyday
life. The tradition of taking restorative breaks to enhance wellness extends
from the health-giving experience of warm springs and steam baths in antiquity
to today’s broad offering at spa towns and health resorts. However, natural
cures and longstanding spa traditions by themselves are often no longer a guarantee
that guests and visitors will arrive in sufficient numbers.
Profound processes of change in contemporary society are also prompting a transformation
of Germany’s spa towns and health resorts into modern health centres that
offer a holistic approach to medicine, wellness
and experience.